Saturday, February 27, 2010

I'm in love

with some fabulous advertisements on air these days. My favorite is the Dairy Milk Silk ad with a classical dancer. It is what advertising should actually be- no big star and no fuss, it tells you simply and succintly why you should buy a product- merely for your pleasure!! (Though Na later tells me that this product is not all that great) I love Dairy Milk ads, they are classy to the core.(Some!!) Another one is the Cola Ad with Kalki/ Imran Khan. what I am amazed at is the amazing chemistry they share, like SRK and Tabu!! They dont utter one single word but sizzle the ad with their presence. Just like Katrina who looks absolutely alluring in the new Slice advert, in a boat. She simply looks sexy, much like the aamsutra she is promoting! Slick and Sensational, they are simple reminders that all you need is a little presence of mind in marketing yourself, not oodles of cash!

I interviewed Konkona Sen today and all I'll say is that it was disappointing! I really like her work so will not criticise her but it was not what I expected! One good thing was that I got to interview the wonderful Vinay Pathak(who for me will always be Winnie Sir in Hip Hip Hurray)who was really entertaining. Articulate and witty, he even conveyed regards to my sister because I said that we were great fans of his!

I really am clueless as to why Colors and Max want to kill Hindi speaking people by subjecting them to a torture of dubbed Telugu movies!!

Sunday, February 7, 2010

The best thing

about being a presswallah is the food you can sample for free! I just returned from a meal at a ferociously fabulous place called Excess and my dining experience there has soothed a horrid week where everything went beyond wrong! Now, I'm a very conventional eater, but at this place I actually had broccoli with stuffed cheese and guess...gulab jamuns in dal makhni with a papad stew! was amazing...for dessert I had an ice cream sandwich with biscotti and raspberry sauce, it was actually an ice cream slab in the midst of a specially made bread and it singlehandedly made the 30kms drive worthwhile!! The ambience, the live music and the gorgeous PR who was asking me eat, eat and eat...sigh!! For once I was glad to do a food review!!This place will cost you the Earth, but boy it will definitely be worthy of it!

The save the Tiger campaign is really great but I wonder if it isnt misplaced. The people who need to be educated are the idiots in Government and forest officials who turn a blind eye to poaching and pass ludicrous rules like building a highway in Panna Reserve or Nilgiris (the former is the last remaining habitat of the big cat)They are your target audience, but still a campaign has been launched and something is being done but I think it's too little, hope it's not too late. The saddest part is that we never value ourselves, let alone our National Animal. Look at the way China protects its Panda's or Australia its Koala's but we couldnt give a damn!

Watch Ishqiya, for once it dosent disappoint!!